+200% Increase in organic leads

The Challenge

With over 8 years of experience they struggled with:

• Increase of competitors joining the space
• Website that was only using photos to show portfolio (no text)
• No organic or paid traffic (SEO not set up)
• Using the website as an online brochure
• Content that didn’t align with user search intent on Google

The Strategy

We rolled out a three-phase SEO strategy focused on improving site performance, expanding content aligned with customer intent, and building authority through backlinks.

Phase 1: Technical SEO Enhancements

1.1 Improving Site Speed & Core Web Vitals

• With so many photo assets we compressed and optimized all photos, improving the loading speed
• Minimized JavaScript & CSS to improve First Contentful Paint (FCP)
• Reduced mobile page load time from 5.2s to 3.2s (−38%)

1.2 Fixing Indexation & Crawl Issues

• Resolved 120+ broken links and 404 errors affecting product and service pages
• Streamlined internal linking structure between core services and blog content
• Submitted a new clean sitemap and optimized robots.txt to guide crawlers

Phase 2: Content Optimization & Expansion

2.1 Service Page Revamp

• Rewrote all TDK's for service pages (titles, descriptions, and keywords)
• Separated collection pages so that Google can crawl through and rank optimally

2.2 Blog & Style Guide Hub

• Built a content hub featuring previous campaigns that increase trust
• Targeted long-tail search terms like “Wedding photographer in Canmore”, resulting in a 35% traffic boost
• Included planning tips, the day of and the day before guides

2.3 Implementing E-E-A-T Principles

• Added lifestyle content and videos for higher trust signaling
• Displayed trust signals like sustainability certifications and previous photo shoot samples

Phase 3: Keyword & Link Building Strategy

3.1 Targeting High-Intent Keywords

• Analyzed seasonal and holiday trends that would impact search volume and bookings.
• Improved rankings for keywords like “videographer for elopment banff”, and “best wedding photographer banff”

3.2 High-Quality Backlink Acquisition

• Secured 92+ backlinks from review and sustainability publications
• Created localised authority through backlink strategy

Conclusion

Developing a data-backed SEO strategy, the brand successfully:

✔️ Received 140 new leads since working with them in August (250% increase year-over-year)
✔️ Averaging 20-30 leads per month purely from free organic search (SEO)
✔️ Now has a website that is doing the work for them 24/7 instead of always looking for new clients

Even with beautiful creatives and being amazing at what they do, the website struggled to work for them. After implementing our SEO strategies, Dila's business has only gone up and can focus on what she loves doing most through creating memories, and not cold calling for more work.

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