90% Keywords on First Page in 2 Months!

The Challenge

Despite a strong service, product quality and brand heritage, they struggled with:

• Ranking on the first page
• Localisation as the team was not based inHong Kong
• Already spent money working with SEO agency with poor results
• Content that was too generic or felt AI generated

The Strategy

We rolled out a three-phase SEO strategy focused on improving site performance, expanding content aligned with customer intent, and building authority through backlinks.
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Phase 1: Technical SEO Enhancements

1.1 Improving Site Speed & Core Web Vitals

• Compressed and optimized product photos using next-gen formats (e.g., WebP, AVIF)
• Redirected pages to the localised directory
• Added FAQ schema on product and service pages to increase click-throughs from search results

Phase 2: Content Optimization & Expansion

2.1 Service Page Optimisation

• Rewrote all meta titles and descriptions with keywords
• Worked with in-house team to produce SEO friendly content in weeks
• Research and topical cluster reporting for marketing team

2.2 Blog & Style Guide Hub

• Built a content hub featuring directories such as "How to trade Bitcoin" 
• Targeted both short and long-tail search ter resulting in a 30% of the target keywords ranked in the top 3 position
• Included trading tips, how-to guides, and glossary style content to grow the website authority

2.3 Implementing E-E-A-T Principles

• Added industry specific content and videos for higher trust signalling
• Displayed trust signals like sustainability certifications and product warranties

Phase 3: Keyword & Link Building Strategy

3.1 Targeting High-Intent Keywords

• Analysed top competitor trends and content creation
• Created a social listening protocol to ensure marketing team is always up to date
• Improved rankings for keywords that directly generate revenue to the business

3.2 High-Quality Backlink Acquisition

• Secured over 800+ backlinks from review and sustainability publications
• Created localised authority through backlink strategy to immediately rank at the top in a short time period

Conclusion

Through a focused, data-backed SEO strategy, the brand successfully:

✔️ Ranking over 84% of keywords on the first page after 2 months
✔️ Ranking 33% of keywords on the top 3 position on the first page
✔️ Increased organic traffic by over 220% throughout the duration of the campaign (so far)

This case study proves how technical SEO, thoughtful content, and a correct backlink strategy can elevate visibility and sales - even in one of Thailands most competitive spaces in the dental industry.

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