+70% increase in revenue in 3 months

The Challenge

Despite a strong service, product quality and brand heritage, they struggled with:

• Low visibility for high-intent keywords
• Declining organic traffic in due to low tourism traffic
• Suboptimal technical SEO and site performance
• Content that didn’t align with user search intent or product use cases

The Strategy

We rolled out a three-phase SEO strategy focused on improving site performance, expanding content aligned with customer intent, and building authority through backlinks.

Phase 1: Technical SEO Enhancements

1.1 Improving Site Speed & Core Web Vitals

• Compressed and optimized product photos using next-gen formats (e.g., WebP, AVIF)
• Minimized JavaScript & CSS to improve First Contentful Paint (FCP)
• Reduced mobile page load time from 5.2s to 3.2s (−38%)

1.2 Fixing Indexation & Crawl Issues

• Resolved 200+ broken links and 404 errors affecting product and collection pages
• Created a streamlined internal linking structure between collections and blog content
• Submitted a clean XML sitemap and optimized robots.txt to guide crawlers

1.3 Implementing Structured Data

• Added FAQ schema on product pages to increase click-throughs from search results
• Used Product schema to enable star ratings and price snippets in search

Phase 2: Content Optimization & Expansion

2.1 Service Page Revamp

• Rewrote meta titles and descriptions with keywords like “Best dentist Thong Lor"
• Added lifestyle imagery, product FAQs, and comparison sections for better UX
• Integrated verified customer reviews and UGC for authenticity

2.2 Blog & Style Guide Hub

• Built a content hub featuring usage guides (e.g., “Zoom! whitening or at home whitening?”)
• Targeted long-tail search terms like “Teeth whitening Thong Lor”, resulting in a 43% traffic boost
• Included care tips, styling guides, and packing tips to expand relevance

2.3 Implementing E-E-A-T Principles

• Added lifestyle content and videos for higher trust signaling
• Displayed trust signals like sustainability certifications and product warranties

Phase 3: Keyword & Link Building Strategy

3.1 Targeting High-Intent Keywords

• Analyzed seasonal trends and holidays such as Songkran and high season for travellers.
• Improved rankings for keywords like “English speaking Dentist Bangkok”, and “best dentist in Bangkok”

3.2 High-Quality Backlink Acquisition

• Secured 120+ backlinks from review and sustainability publications
• Created localised authority through backlink strategy

Conclusion

Through a focused, data-backed SEO strategy, the brand successfully:

✔️ Received over 200 new leads in 3 months (70% increase quarter-to-quarter)
✔️ Improved mobile performance and conversion rates
✔️ Increased organic traffic by over 200% throughout the duration of the campaign

This case study proves how technical SEO, thoughtful content, and a correct backlink strategy can elevate visibility and sales - even in one of Thailands most competitive spaces in the dental industry.

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